Well, I have been swayed by good swag, which has taught me several great marketing lessons that I’ll share with you in this blog. Why Swag? Throughout Special leads my 20 years in marketing, I have been to many conferences. Along the way, I’ve collected a bevy of swag–the good, the bad, and the boring. I will fully admit that I am a total swag hoarder. As an event Special leads marketer, swag can be a decent ticket item on your budget, but unlike, say, the upgrade to the carpet in your booth, it has greater potential to provide dividends after the conference ends.
Swag is a universal tool that can help drive brand affinity Special leads with customers and partners as well as create brand awareness with net-new prospects. Swag gives you a chance to show your brand’s personality, and it makes its way home with attendees if done Special leads well. It’s like free advertising. At this point, you might be asking the style Special leads versus substance question: Should I bring good swag or good collateral?
The answer? A mix of both. There is absolutely a time and place Special leads for distributing content at your booth, but in some cases, you’re better off keeping things short and sweet–welcoming the opportunity to engage and follow up with visitors post-event using your marketing platform. Far too many hard copy materials end up in hotel room recycling bins than make Special leads it home in attendees’ suitcases. But good swag has a way of finding its way home. 4 Elements of Good Swag To accomplish