On the whole, the users of Baidu map wap side are significantly more than the users of 360 map wap side. Since there is no data to show the level of user activity, in terms of activity, I can only speculate. Users who do not use the map app on the mobile Buy email list terminal will search for the map application in the mobile browser, so the map application is not a high-frequency demand for such users. Only use it when necessary. Therefore, the user activity is not very high compared to the app. For the judgment of the user's online time, due to the increased O2O service, the user will greatly increase the online time compared to purely functional products.
Geographical distribution of users of 360 Maps and Baidu Maps
From the two graphs of geographic distribution of users using 360 Maps and Baidu Maps, it is found that there is no major regional difference among users. East China accounts for the vast majority of users, and East China is also the region with the most concentrated economy in China.
According to the different functions used by users, some users use the search function more, some users use the life service function more; as well as the different age groups of users and their corresponding income, I roughly divide user portraits into two categories.
The main difference between the two types of users is the different means of travel, those with cars and those without cars, which lead to differences in navigation functions. To analyze more clearly, it is the comparison between the married with a car and the single without a car. It deeply reflects the difference in age and economic ability. Age has evolved into family-style group consumption and individual consumption behavior, which is an intuitive reflection of economic ability. Different purchasing power and purchasing potential of the two types of users.