You need to expand your team and the importance of getting the right people on board cannot be overstated. At IMPACT, we've helped many of our clients form some successful "they ask, you answer" teams that have produced great results. If there's one thing we can't stress enough, it's: You don't want these employees to be wrong. So, who does your team need? First, every time they ask and you answer the company needs a content moderator .
That is non-negotiable. If you're really small, you might delegate someone internally to handle this, but only if you're taking other things off their plate. In summary, the industry mailing list roles they ask and you answer include (in order of importance): content manager videographer HubSpot Expert Website Specialist (Design/Development Specialist) Search Engine Optimization Specialist Now, keep in mind that not every organization needs everyone on this list .
Your situation is unique, and who you hire will depend on budget, company size, and other factors. The roles I've just listed are in more or less order of importance, with content managers falling into the "must have" category, and website specialists and SEO specialists falling into the "nice to have" or "maybe someday" categories. Again, it all depends on your personal needs. Below, I'll dive into what each role is and how it can help you succeed with "they ask, you answer." Use the information contained in this article to see if you need a specific role. You will find: