Make your product sell itself. Peter Drucker lastdatabase was known for his 60-year-long career in management advice. Drucker was the founding father of management theory and the go-to counselor for some of the businesses' most notable CEOs, including Alfred Sloan and Andy Grove. While he wrote many books on management, one of his quotes on customers is particularly poignant: "The aim of marketing is to know and understand the customer lastdatabase so well the product or service fits him and sells itself." If you truly know your audience and have created a product with an excellent product-market fit, then it will sell itself.
Consumers are smarter than you think. David Ogilvy is lastdatabase famously quoted as saying: "The consumer isn't a moron; she is your wife." Ogilvy built his advertising empire upon deeply understanding his target audiences. Although his lastdatabase comment may be dated, the core principle holds -- your customers are smarter than you lastdatabase think. It will only serve you to do extensive market research under the assumption that your customers are doing their research, too. The rest of Ogilvy's advice follows from this central idea -- he recommends speaking the lastdatabase language of target consumers to be more persuasive, keep your advertising informative yet clear, and above all, respect your audience's time and intelligence.
Focus on results. As Executive Vice President and lastdatabase Chief Marketing Officer of Adobe, Ann Lewnes is passionate about creativity and media. During her tenure, she has focused on digital marketing solutions lastdatabase and bringing creativity back to the technological space and her marketing campaigns. Currently, she is pioneering a new category of marketing — moving from digital marketing to customer experience lastdatabase management. She values cooperation and communication, two recession-proof, cross-industry abilities that help individuals advocate for themselves.