These pioneers, then the metaverse is not (yet) something to get stuck into. The question is not whether the metaverse will become a structural part of our digital experience, but when it will become. Applications for the metaverse You don't have to go all-in right away, of course. I think every company can put a toe in the water to feel the temperature. For example, consider the following applications. 1. VR content Try it out with virtual reality content. Use the available technology to give VR a role within your website or webshop in order to enrich the shopping experience.
For the products in your webshop, for example, so that potential Whatsapp list customers can try out your product in virtual reality. Not really rocket science , but a possible boost for your conversion. In 2017, for example, Audi already started using virtual reality within its dealerships. Audi virtual reality experience. Image via Audi. 2. Digital brand experience You can also apply VR and metaverse technology within digital campaigns, in which you really want to bring your brand to life. In a store you can create an experience that was difficult to match online until recently. But, times change. What to think of the recently launched 'admire and wonder' campaign of the , for example.
Application You can also use the metaverse very simply and practically. For example by placing objects in your house with AR or VR. Would that one chair fit in your living room? You simply try it out with your smartphone. Something IKEA has been using for years and which Pinterest has recently taken a step in. These kinds of developments make metaverse technology accessible to everyone, which means that adoption will increase enormously. Putting Pinterest AR furniture in your home. 4. Online Games As already mentioned, the application of metaverse technology within online gaming is a very obvious one. In fact, it's already.