People should be used to it. After the end of Double Eleven every year, all kinds of data will show a plot of high growth year after year and constantly breaking records. But under the bright data, from merchants, logistics to consumers, there may be feelings of love and hatred. For merchants, especially small and medium-sized merchants, the high sales that broke out during the Double Eleven period came at the cost of bleak sales in the months before and after, as well as the impulse to return consumers after they were sober. Especially in the field of live broadcast e-commerce, after the pre-sale started on October 21, Li Jiaqi and Wei Ya created a turnover of 7 billion. However, some media reported that the return rate of some live broadcast rooms can reach 50%-80%.
This means that after the merchants paid tens of thousands and hundreds of thousands of pit fees, they thought that the order had sold, but almost all of them were returned in the end. During the review, I suddenly found that after deducting advertising fees, pit fees, and material costs, the real gross profit of sales may not even cover the cost. For the logistics industry, they may not want to celebrate Double Eleven. In the imagination of the outside world, the mountains of express parcels piled up on Double Eleven are the invaluable assets of the text message service logistics industry. However, some logistics network contractors responded that although there were more orders during the Double Eleven period, the profits were less. After all, in addition to the commissions,
warehouse fees, and wages of temporary workers, logistics companies have to bear the risk of losing pieces during the Double Eleven period. The cost of the layers is reduced, and the profits of the contractors are diluted. The contractor's profit is not enough, and the courier brother can't make any money. The Times Weekly reporter's inquiry into the collection of professional friends shows that the average monthly salary of couriers in 2020 is 7,200 yuan, an increase of only 1% from 7,100 yuan in 2019. However, according to the real-time monitoring data of the Postal Industry Safety Supervision Information System of the State Post Bureau, in the first three quarters of this year, a total of 56.14 billion pieces of express delivery were completed, a year-on-year increase of 27.9%.