Too many technical experts are sharing the knowledge of recommendation Number List system. As a strategic product, this series will introduce in detail the industry trends and necessary strategic knowledge that a recommendation strategy product manager needs to know from a business perspective and the overall change trend of the industry.
1. The origin of the recommendation system in China
At this point in 2022, everyone knows that the recommendation system has been widely used in major APPs, but from the perspective of the development of the entire domestic Internet industry, there are several very big landmark events in the rise of the recommendation system in China. .
Event 1: The launch of Toutiao in 2012, the first content APP that fully utilizes the recommendation system for traffic distribution
In 2012, Zhang Yiming resigned from "Jiujiufang" and started his fifth business with the recommendation algorithm he had accumulated for many years, and established "ByteDance". The first product launched later was the Toutiao APP.
At that point in 2012, Zhang Yiming already realized that the future is the era of mobile Internet. The mobile Internet will definitely bring explosive information to people, making people face more and more choices. Faced with information overload, people are often at a loss.
In this case, the traditional human-edited information distribution model can no longer be adapted. On the one hand, it is inefficient and on the other hand, the labor cost is too high. It is the best way to achieve more intelligent and personalized recommendation through the recommendation system.
I believe that everyone who has used the Toutiao APP is very clear about the recommendation ability of the Toutiao APP, and the recommendation is too accurate. It can be called the first generation of "time melting pot". At that time, there was no spiritual opium Douyin. The launch of Toutiao today is a landmark event in the development of the domestic recommendation system, which means that the recommendation system is slowly moving to the front.
Event 2: Taobao Double 11 in 2015 fully opened the era of "thousands of people and thousands of faces"
Many people know that Jiang Fan is because of his scandal with Zhang Dayi, but few people know why Jiang Fan, as an employee of a company acquired by Ali, was promoted so quickly in Ali until he became the prince of Ali.
Jiang Fan's rapid promotion to the position of Prince Ali in Ali is inseparable from Jiang Fan's successful transformation of Ali from the PC era to the mobile terminal. Jiang Fan led the establishment of Ali's "Thousands of People and Thousands of Faces" recommendation system in Ali, and successfully deployed Taobao live broadcast. In 2015, Taobao’s Double 11 officially opened the era of “Thousands of People, Thousands of Faces”. In the past, the recommended products and channels that everyone saw on the Taobao homepage were basically the same, and personalized distribution according to user interests was not realized.
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