The digital world you never get a second chance to make the first impression. That's why your welcome email series is always worth the time and effort it takes to create a great series. So what is a welcome email? How to spread it across a series? Are there any useful tips on its timing and content? All these questions find their answer in our article. But before we discuss the welcome email series, let's find out what emails are triggered and how they relate to your welcome email flow. Content what are triggered emails? Trigger event: register timing and content of a welcome email flow first email — introduce your brand and make a great impressionsecond email — promote your products or content third email —
Add value or get to know your subscriberswrap what are triggered emails? Triggered emails are automated messages sent in response to specific company mailing list events related to your customers' actions . Being behaviorally targeted, triggered emails are both timely and relevant to your customer or prospect's current situation. So by setting up an automated email flow instead of bombarding your subscribers with random emails, you will provide them with real value and utility. According to the recent yes lifecycle marketing report , triggered emails generated twice
The open rate and click-through rate (cto) of business-as-usual (bau) email campaigns and about 4 times their click-through rate driving engagement. Trigger event: register the welcome message is a typical trigger-based email sent after a specific event, for example, registration, first purchase, end of free trial, etc. Businesses use welcome emails to greet new subscribers and thank them for their interest;say more about the brand and its products; motivate a prospect to buy from the brand; define subscriber expectations; provide users with communication channel options; build a relationship of trust with subscribers and retain them. According to a recent report from getresponse , welcome emails have an open r